---

So many abnormal behaviours are becoming personal brands. 

Perhaps that’s what makes us distinct from SI and the Superior Kind, our beautifully inconvenient imperfections;

• Bipolar disorder: Two Moods, One Icon.
• ADHD : Me & Perfection.
• Overthinking; Excessive Luxury.
• Procrastination: Later, by Design.
• Narcissism: A Mirror Above the Rest.
• Commitment Issues: Limited Edition, Never Exclusive.
• Social Anxiety: Private Access Only.
• OCD: Flawless, Down to the Last Detail.
• Impulse Control: Because Why Not Couture?

We're not developing quirks, we’re launching genetic brands.
Which ones are your favorites, pick two.